About iiDG

With more than 25 combined years in the digital space, iiDG is confident with its knowledge and expertise in the industry. Our executives have been a part of small and large campaigns with respected brands/companies such as Warner Bros., SLAM, Fox Searchlight, PlayStation, Hendrick Motors, Anthony Robbins, The Wound Institute, Smith Nephew, Brand Jordan, Bausch & Lomb, Nestle and more. Additionally, they have also developed successful promotional campaigns for movies such as Hustle n' Flow, Constantine, Roll Bounce, Napoleon Dynamite, Garden State, Girl Next Door and more.

Now, before we say who we are, let us say who we are not. iiDG is not your average agency. We are your partner whose success is only achieved by helping your business succeed. We don’t believe that you have to spend record amounts of your marketing budget to be successful in marketing your business. We believe that it takes proper planning and a strategic plan to place your message and product in front of “your” customers. Our strategic approach introduces your company and message to the masses and at the same time increases your brand awareness. Using a collective management, media and analytical approach, our goal is to increase your online visibility and deliver you more business.

At iiDG we believe that it is important to build a long term presence. While we provide a wide range of specialized services our focus for your business is to build a long term presence to make your business more recognizable. To successfully meet these objectives we apply multiple and cross functional media channels that work in unison to deliver your desired goals. We center our efforts on Organic Search and simultaneously build your brand, grow your business as well as gradually lower your overall marketing spend while producing a higher ROI. With multiple team members dedicated to specific media channels and development needs, we are more than capable of handling any type of project.

So, who are we? We are who you need us to be!

Why iiDG?

iiDG looks to be your long term partner and work with you strategically to obtain the results that you are looking for. Our approach is simple…work smarter not harder.

We do the research to uncover what is best for each partner and learn what has worked in the past and enhance it or what has not worked in the past and correct it. The objective is to learn what is needed as we work with precision to execute the strategy while building and protecting your brand.

What we do to get the job done!

The iiDG process is simple…the primary focus is to protect the brand, then protect the brand again.

This is done most effectively by a process we call: 5 Phases of Growth.

Phase 1: R & D
Phase 2: Strategic Planning
Phase 3: Deployment
Phase 4: Analytical Review & Assessment
Phase 5: Refine & Re-deploy

This process is a continuous cycle for each component of your project for the life of the project. Our objectives are to improve all aspects of your campaigns to produce greater results with each deployment of a new phase.

Phase 1: Research & development

The first step in our process is to uncover what you have done and what you have not as well as what has worked and what has not.

To ensure that you do not lose traction on what has worked we will continue with the positive efforts that you have achieved and any initiatives that have not worked we will review to see where efforts can be increased.

Our focus would be to review the current situation of the company and provide a clear cut strategy to meet or exceed the objectives sought.

Phase 2: Strategic planning

In order to effectively reach your goals and objectives we must have a plan that can be deployed seamlessly and completely.

To achieve this we must ensure that we are delivering your message to the masses as we increase visibility of your brand in the process. This would be done through an integrated strategic plan using multiple platforms and tactics to reach these results.

Phase 3: Deployment

The objective is to make the campaigns grow. This approach allows us to take inventory on growth or the lack of growth and slow or increase the campaigns based on the immediate results we are able to see with each phase of deployment.

We would roll out the campaign in multiple phases in a way that compliments the previous phase. Our purpose for this type of deployment is to make adjustments to any individual portion of any part of the campaigns while the campaigns are running or before we roll out a new phase of the strategy.

Doing this we ensure that losses are to a minimum and gains are increased because we are actively monitoring analytical data the moment the campaigns are launched.

Phase 4: Analytical review & assessment

Before each deployment of a campaign we will develop a baseline report to measure gains or losses.

After each deployment of a campaign we will monitor the analytical data and compare gains with the baseline report to measure the success or failure of the campaign. This information allows us to adjust the campaigns where needed to produce better results.

Once we have assessed the campaigns and made our adjustments, we will prepare to roll the campaign out again.

Phase 5: Refine & Re-Deploy

The final phase is for us to refine the campaign in an effort to produce better results. After reviewing the analytics, we will have a better understanding of what knobs to turn to increase results.

After making our final adjustments to the campaign, we will re-deploy and begin the process over from phase 1.

Next Steps