With more than 25 combined years in the digital space, iiDG is confident with its knowledge and expertise in the industry. Our executives have been a part of small and large campaigns with respected brands/companies such as Warner Bros., SLAM, Fox Searchlight, PlayStation, Hendrick Motors, Anthony Robbins, The Wound Institute, Smith Nephew, Brand Jordan, Bausch & Lomb, Nestle and more. Additionally, they have also developed successful promotional campaigns for movies such as Hustle n' Flow, Constantine, Roll Bounce, Napoleon Dynamite, Garden State, Girl Next Door and more.
Now, before we say who we are, let us say who we are not. iiDG is not your average agency. We are your partner whose success is only achieved by helping your business succeed. We don’t believe that you have to spend record amounts of your marketing budget to be successful in marketing your business. We believe that it takes proper planning and a strategic plan to place your message and product in front of “your” customers. Our strategic approach introduces your company and message to the masses and at the same time increases your brand awareness. Using a collective management, media and analytical approach, our goal is to increase your online visibility and deliver you more business.
At iiDG we believe that it is important to build a long term presence. While we provide a wide range of specialized services our focus for your business is to build a long term presence to make your business more recognizable. To successfully meet these objectives we apply multiple and cross functional media channels that work in unison to deliver your desired goals. We center our efforts on Organic Search and simultaneously build your brand, grow your business as well as gradually lower your overall marketing spend while producing a higher ROI. With multiple team members dedicated to specific media channels and development needs, we are more than capable of handling any type of project.
So, who are we? We are who you need us to be!
iiDG looks to be your long term partner and work with you strategically to obtain the results that you are looking for. Our approach is simple…work smarter not harder.
We do the research to uncover what is best for each partner and learn what has worked in the past and enhance it or what has not worked in the past and correct it. The objective is to learn what is needed as we work with precision to execute the strategy while building and protecting your brand.
The iiDG process is simple…the primary focus is to protect the brand, then protect the brand again.
This is done most effectively by a process we call: 5 Phases of Growth.
Phase 1: R & D
Phase 2: Strategic Planning
Phase 3: Deployment
Phase 4: Analytical Review & Assessment
Phase 5: Refine & Re-deploy
This process is a continuous cycle for each component of your project for the life of the project. Our objectives are to improve all aspects of your campaigns to produce greater results with each deployment of a new phase.
The first step in our process is to uncover what you have done and what you have not as well as what has worked and what has not.
To ensure that you do not lose traction on what has worked we will continue with the positive efforts that you have achieved and any initiatives that have not worked we will review to see where efforts can be increased.
Our focus would be to review the current situation of the company and provide a clear cut strategy to meet or exceed the objectives sought.
In order to effectively reach your goals and objectives we must have a plan that can be deployed seamlessly and completely.
To achieve this we must ensure that we are delivering your message to the masses as we increase visibility of your brand in the process. This would be done through an integrated strategic plan using multiple platforms and tactics to reach these results.
The objective is to make the campaigns grow. This approach allows us to take inventory on growth or the lack of growth and slow or increase the campaigns based on the immediate results we are able to see with each phase of deployment.
We would roll out the campaign in multiple phases in a way that compliments the previous phase. Our purpose for this type of deployment is to make adjustments to any individual portion of any part of the campaigns while the campaigns are running or before we roll out a new phase of the strategy.
Doing this we ensure that losses are to a minimum and gains are increased because we are actively monitoring analytical data the moment the campaigns are launched.
Before each deployment of a campaign we will develop a baseline report to measure gains or losses.
After each deployment of a campaign we will monitor the analytical data and compare gains with the baseline report to measure the success or failure of the campaign. This information allows us to adjust the campaigns where needed to produce better results.
Once we have assessed the campaigns and made our adjustments, we will prepare to roll the campaign out again.
The final phase is for us to refine the campaign in an effort to produce better results. After reviewing the analytics, we will have a better understanding of what knobs to turn to increase results.
After making our final adjustments to the campaign, we will re-deploy and begin the process over from phase 1.
“ The iiDG team stepped up for us big time. We were dealing with a serious situation with another agency and didn’t really know what we were going to do. iiDG stepped in and offered a clear plan on how to get us to the levels we were hoping to reach. The attention to our needs and detail that went into every step of the process was refreshing. We are happy to be considered a client but more excited about what our future holds as we move forward with iiDG as our partner. ”
“ I was referred to iiDG by a past colleague and I thank him regularly. I stepped into a position that was filled with holes that needed to be filled. I spoke with Demetrius and just over the phone call he made me feel comfortable about their ability to fix the issues we were facing…everyone talks however. I had the opportunity to meet with Demetrius face to face and it was clear to me that he was confident in his knowledge and ability in his agency to not only fix our current situation but make it better; that is just what they did. To any company looking to make gains, iiDG is a great place to start. We are definitely a partner for the Foreseeable future. ”
“ It is not often we work with outside agencies. However I was told to take a look at iiDG as we were in need of some updates to our website in an effort to advance our registrations to our basketball camp. I was referred to iiDG and their CEO Demetrius Brown who immediately identified several issues that prevented us from achieving our desired results. Within a 15 minute call and a few hours of reviewing our website he and his team was able to provide a clear strategy on what we needed to do to reach our objectives. I must say after implementing their ideas we have filled our camp in record time in the year to follow. ”
“ Demetrius’ work ethic and enthusiasm compliments his experience and knowledge. His recommendations are substantial as well as his willingness to implement change. Demetrius is very intelligent and his agency delivers results. I recommend them highly. ”
“ Demetrius is the kind of person who makes his colleagues better at their jobs. People are inspired by him at all levels and want to be more successful because of him. Of course, if you have the pleasure to work directly with him, you WILL be more successful for the experience. Demetrius is smart, a good communicator, diligent, reliable and professional. He also knows how to be lighthearted and effective at the same time. iiDG would be an asset to any organization looking to create an online presence. We are privileged to have worked with them. ”
“ I wish I'd spoken to Demetrius years ago. He is incredibly knowledgeable, not only in his own field, but in all aspects of conducting business on the Internet. Every observation he makes is backed up by real-world examples and his advice went way beyond what I'd been expecting. Demetrius clearly wants to help businesses succeed in the long term rather than simply making a quick fee. His approach is direct and he will research your business and goals in great detail. He's quick to grasp what parts you're already doing well and works with you to improve or refocus other areas of weakness. One of the sharpest minds I've met in years... and a really nice guy. ”